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Innovation and New Product Development Case Study




Case Title:
MojoPac: Redefining Mobile Computing?
Publication Year : 2007
Authors: Kisholoy Roy
Industry: Telecommunications
Region:US Europe
Case Code: IPD0083K
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
In September 2006, California-based RingCube Technologies released its mobile computing software, MojoPac worldwide. The software could be installed on any device that had an USB port like iPod, USB key-chain drive, mobile phone or any gizmo with digital storage space that was termed a Mojo device after the software installation. The technology behind the software enabled a user to work in a customised computing environment any place any time.
It seemed that MojoPac through its portability and enhanced security features simplified the concept of mobile computing, a concept that the world was introduced to with the advent of laptops in the 1980s.
Pedagogical Objectives:
- To analyse the evolution of mobile computing devices over the years
- To understand and analyse the technology behind the MojoPac software
- To analyse the competitive scenario in the global mobile computing software industry.
Keywords : MojoPac; RingCube Technologies; Mobile computing; ThinkPad; Mobile phones; Wearable computers; Innovation Management Case Study; Personal digital assistant (PDA); iPod; Windows XP; Mojo devices; Software downloads; Customised desktop; Bluetooth; Universal serial bus (USB); Cache memory
Contents:
- Mobile Computing Devices: Evolution and Subsequent Development
- Laptop
- Handheld PC
- Mobile Phone
- Wearable Computers
- Personal Digital Assistant
- RingCube's MojoPac: Anywhere Computing Simplified?
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